Sylvanian Family were small flocked soft plastic animals with poseable limbs that inhabited their own old-fashioned English village. They were totally out of sync with their era, instead of neon colours and flashing lights they had pretty floral dresses for the girls and checkered trousers with braces for the boys.
To start with Sylvanian Family featured the standard British woodland creatures: mole, badger, grey rabbit, brown rabbit, mouse etc. However, after a while they got a little crazier: grey bear, duck, frog, and now they're making reindeer, panda and rhino Sylvanians!
Maple Town were a cheaper rip-off of Sylvanian Family.