When the new school year started, it was off to the Shoe Shop for a new pair. In the early 80s, there was a fashion for the shoe companies to give away little badges in the box with the shoes. One such, was the Springboards by Clarks. When you went back to school, you'd be proudly wearing your new shoes and your badge on your jumper. And then some lumbering great oaf would come along and stamp on your shoes and say "Crusoles" to christen them.