Food and drink FOOD & DRINK

Biarritz Drink

Biarritz is a long forgotten and short lived 70's drink that came in a little bottle and had a bitter orange taste. I remember only one pub in Doncaster in the 70's that sold this fabulous drink and I loved it! I yearn for it to return. The bottle was just the right size, not too big, not too small, just perfect! Please, please can someone reintroduce it to the market. For me, there's nothing to compare and I'm still grieving 40+ years on. 


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Do You Remember Biarritz Drink?

Do You Remember Biarritz Drink?

  • Anonymous user
    on
    At the time Biarritz was launched by Watney Mann I was the Depot Manager at what was formerly Beverley Brewery in Wakefield. The Brewey had been closed down but still had a bottling store and was selected to bottle this new drink. I remember the first tanker delivering the Orange wine from I think a company called Merrydown The drink was bottled in nip size bottles 50/50 beer and wine The label from memory was I think orange and brown but I could be wrong The drink was aimed at the young ladies market in competition to Babycham and Cherry B At that time wrongly there was a very chauvinistic attitude and the label had a ring of female legs round the centre! The marketing dept had come up with the idea that a ring of open legs would send a message to men buying the drink for their girlfriend (how times have changed) It did develop a reputation being much stronger than its competitors The launch was at a hotel in London but unfortunately didn’t last long The beer used was Watney Pale Ale
  • Anonymous user
    on
    We still have one of those Biarritz glasses. Found it at the back of the cupboard
  • Anonymous user
    on
    I worked for Watney Mann Isleworth St john's road . Seen a lot of Biarritz 4 pallets high . I remember when it first hit the warehouse everybody tried it but most including me were not that keen on it. But one guy loved it so much he got the nickname Charlie Biarritz. Happy 7 years there. They knocked it down I noticed on Google maps. Shame. It came in I think yellow or orange creates. Any one got one ?
  • Anonymous user
    on
    My mum was in the TV adverts in the early 70's for Biarritz - where she turned round and said the immortal line "I don't know what it is , but I just like it!" It was shown during the break in Coronation Street, but as I was a small kid then, so I don't remember much else. Would love to get a copy of the ad to show my mum now.
  • Anonymous user
    on
    I found this site because I googled Biarritz drink to see what came up! I was beginning to think I'd imagined it! I loved it! There was another drink around for a similar length of time back then whose name I can't remember, with a similar target market.
  • sallymusksally2013
    on
    Lovely drink by Watneys why discontinued 1981
  • Anonymous user
    on
    lovely drink of malt liquor and orange wine. please bring it back.
  • Anonymous user
    on
    Lovely drink - anyone remember the ingredients? I'd love to taste this again - I think sparkling wine, brandy and orange cocktail - any other ideas?
  • Anonymous user
    on
    Nice it's remembered. I worked on the launch as assistant brand manager. Not many pubs had cold shelves - it was best cold - but I liked it all the same. Joseph
    • SPotter
      on
      Joseph, Perhaps you can give us some idea of how to reproduce it. For example:- For Primary fermentation: Young's Barley Wine brewing kit + 2 lbs dark spray malt, using a 'Champagne' yeast (e.g.Lallemand Lalvin EC1118); then, for secondary fermentation, add 2 litres of orange juice (not from concentrate, no pulp). Let it finish; prime bottles and let it condition for several months, and enjoy. :-)
  • Anonymous user
    on
    Arrived on Royal Enfield Interceptor at The Goat, Forty Hill, Enfield: Biarritz with slice of orange, please. And the brewery did some special glasses - you had to drink something like 20 bottles (wasn't difficult!) and soak the labels off. The drink was really popular, damn pub kept running out and that's why I only managed two 'free' glasses.