Toys TOYS

Kellogg's collectables

Breakfast was great in the 80s with collectable toys in the Cornflakes. My favourites were characters from the Willow movie (you always got about 3 of the one you never wanted), the real floating submarines (insert baking soda to work) and a model Spitfire for the Battle of Britain anniversary (only if you collected enough tokens tough).

Kellogg's started adding collectibles into their cereal as a marketing tool and a way of enticing children to their brand.

Kellogg's collectibles have ranged from intricate metal car models to mini Sesame Street beanbags and Tony the Tiger plush toys.


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Kellogg's collectables Last post by remember
09 July 2008

Do You Remember Kellogg's collectables?

Do You Remember Kellogg's collectables?

  • Anonymous user
    on
    Kellogg's had collectables in the 1950s and 1960s, which included plastic dinosaur models (rather small, each about 2-3" long with a flat base that had the creatures name embossed in it) and - a personal favourite - the Jigtoys. These were a range of small models which came in about 6 interlocking pieces that had to be slid or pressedinto place, like a 3D jigsaw puzzle. I think there were six to collect: a jeep, a ship, a helicopter, a plane and a couple of others - great fun!
  • Anonymous user
    on
    I have a kellogs Brooklands racing track cardboard model which hasnt even been taken out of the envelope, also the 1920/30 racing carsmodels from Ledo, anybody know what they are worth?
  • Anonymous user
    on
    I totally remember these collectables, particularly the "Willow" cardboard cutouts, and I wonder what's changed so that they're no longer included in cereals. This morning I emailed Kellogg's to ask why this change happened. I wonder if they'll get back to me.
  • aaronwarrior
    on
    does anyone remember the bike refectors in the shape of the kellogs cockrell, i put them on my dad's post bike as a joke and we ended up with hundreds of the dam things when the kids on his round started giving him them as gifts.