Joe 90s were a short-lived late-1960/70s confectionery manufactured in Slough. They were basically candy cigarettes (gasp!), which we all used to love sucking on back in the day. Better still, the Joe 90s came in a little cigarette pack that had a cut-out badge on the back and a collector's card. There were 50 collector's cards to collect and you could even send away for a picture album to put them in.