Joe 90 was a puppet-led children's TV show in the style of Thunderbirds, created by Gerry and Sylvia Anderson and aired in the 70s.
Joe 90 was an intelligent nine-year-old boy who used to go into this machine called the B.I.G.R.A.T (Brain Impulse Galvanoscope Record And Transfer) and after being spun around a bit, he'd come out having taken on the brain powers of a top racing car driver, a nuclear physicist or anyone else he wanted to. Because of this, Joe is recruited as a secret agent and his missions are the subjects of the TV show.
Obviously, Joe's popularity was cemented with a range of merchandise featuring the little man's angelic blond good looks, including sweet cigarettes. You wouldn't get that happening today!