Following the huge success of the E.T. movie a whole range of E.T. merchandising was created including various E.T. toys.
The best E.T. toy, in my opinion was the plastic E.T. with the extending neck. The wrinkly brown alien had a thing at the back of his neck (kinda like the Action Man figures had for their eyes) and you would use this to extend or retract his neck. Like the real deal his finger would light up.
There was also a soft toy version but that was for girls (in my opinion again)!