Chipmunk were the first crisps in cellulose (cellophane) film and therefore not kept in sealed jars. Jim Mill, who died in May 2015, convinced Chipmunk to try Sidac film transparent packaging in the early 60s. He got his company, Sidac, to loan the equipment and supply a years worth of packaging film. Sidac and Chipmunk were 5 miles apart, Sidac being in St Helens and Chipmunk were in Skelmersdale. Chipmunk then added OXO flavour to their repertoir (flavoured crisps were almost unknown) and were exhibited at the International Packaging Fair (Olympia, London). They were on open display throughout. Standard glacene bags went soggy in hours if left on a shelf. Smith's Crisps thought it a "fad" but a small crispmaker in Corby was impressed and decided to try it themselves. Within a year Golden Wonder were importing 3 crisp fryers a month from the USA and within 2 years were Europe's biggest maker of crisps. This was all due to Jim Mill and Chipmunk. Nobody else ever produced OXO crisps but Golden Wonder introduced beef flavour as a result of OXO's popularity.
Do You Remember Chipmunk OXO Crisps?
Do You Remember Chipmunk OXO Crisps?
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palmer
on
I knew oxo crisps were real, all the girls in work looked at me like i'd lost it ! I insisted I was right and this site confirms my memory hasn't totally deserted me !
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sergeant
on
Can anyone confirm that OXO was the first flavoured crisp ?
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coralb1
on
Oooh Oxo crisps. Lovely memories. Would do a car wash to get money and buy them and of course Saturday morning matinees. Used to lick the oxo of before eating them. Wish they could bring them back.
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deedee
on
oxo crisps brings back chilhood memories,saturday morning matinee at cinema "usually elvis film" and my fav choc, a zing bar along with other fav crisps of the time "curry flavour and tomato flavour",shame they,re not made any more,time for a comeback maybe?
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Ron Cooper
on
I was telling my wife of the days I had oxo crisp in the early 70s at break time at Yewland shool Sheffield they were untouchable by any other flavour, Ron Cooper
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jill williams
on
I also loved those Chipmunk Oxo crisps and I too use o go to he pool in Barry. Fabulous memories. I also loved McVities chocolate Finger biscuits which they don't make anymore.
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J2R2R
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Anyone got a picture of that chipmunk with the oversized smiling head waving one of his hands, which appeared on bags of Chipmunk Crisps? I think that is what it looked like - I would like to see it to refresh my memory.
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Garymc
on
Use to bunk off school early 70s go to local spar and buy 4pack of long life beer and packets of smiths savoury vinegar crisps in burgandy packets my fav of all time and caramacs to finish.then sit in front of tv and watch boney an abbo detective in the outback.
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ronnie21
on
does ne1 no if u can still get chipmunk crisps ne where?
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Bluebell
on
I remember going tothe pictures on a Saturday morning and having Chipmunk Oxo crisps, they were my favourite!! Wish they still made them. I also loved Smith's Savoury vinegar and Golden Wonder Pickled onion, yummy.
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