The Transformers magazine was about ?2 back in about 1986-88ish. I always thought it was a bit dear, but I paid for it every 2 weeks anyway.
It was an ongoing story about the conflict between the Autobots and the Decepticons who were both after fighting to reclaim Cybertron - their home planet.
Optimus Prime was the leader of the Autobots (the goodies), and Megatron was the leader of the Decepticons (the baddies). (Explanations for the benefit of girls - guffaw!)
My favourite transformers were Jazz (a racing car), Mirage (another racing car), Bumblebee (a VW Beetle) and Soundwave (a cassette player).
And I know this isn't technically the same thing at all, but I was SOOO chuffed when I completed my Transformers sticker album. I just had to mention it again.