The Forever Friends bear was a cuddly looking pale brown bear. He had very red cheeks and in the mid nineties he was everywhere - a bit like the Me to You Bear is now. There were Forever Friends cuddly toys, notelets, stationery, schoolbags, I think there was a duvet set or two, plastic keyrings and the like. Like I said, he was very popular!
Most of the cuddly toys made had a message attached like "Happy Mother's Day", "Happy Birthday", or just a single letter. He was quite often in fancy dress to coordinate with the message attached to him. A very cuddly little bear indeed.