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People who remember this are not going mad. I worked on it. It was made by Rowntrees and was not launched nationally iirc so some parts of the country would not have seen the ad. The pack was serated so you could eat it in two sessions . No one did. I can’t remember why it fizzled out but I remember Cadbury’s came blazing in and massively outspent them with the relaunch of Wispa.