As I remember was the first all over range for men, from shampoo, shower gel, deodorant, aftershave - you name it they did it. Can't remember who made it but I seem to remember it was vile. My memory may be linked to the men I knew who wore it, though the long haired guy in the advert was a bit of a turn-off. I do remember the last two lines of the ad were, "And now there's new Insignia, create a buzz, not a hum". A product of the 80's that is no more, thank goodness!