These were similar to FAB lollies - fruit ice base (I think strawberry) and white ice cream over the top. But the difference with Fame ice lollies were white chocolate coating around the top, with multi-coloured sugar strands instead of milk chocolate and hundreds and thousands. The other difference, and a strange one at that, was a pinapple flavoured jelly inside. I was addicted to this part and bought at least one Fame ice lolly every Saturday morning with my paper round wages. In circulation from 1982 to 1985-ish I think.