Baby Wurble was an early 80s electronic bear made by Cuddle Wit. They're now considered collectors items as they particularly rare. They were available in both light brown and dark brown. Baby Wurble was light-sensitive so it would come alive and 'talk' in a high-pitched electronic chatter if you moved in front of it. Needing a 9 volt battery to operate the tag that was fixed onto Baby Wurble went into great length to give instructions on keeping the bear in good condition. A "good shaking" was suggested to keep "the fur shiny and not too shaggy" and it warned that you shouldn't put Baby Wurble in the bath tub as that "would make him very unhappy".