American Design House 'Evyan' launched the perfume 'White Shoulders' during the late 1940's. The perfume was classified as a refined, flowery feminine fragrance with the classic blend of jasmine, amber, gardinia, oakmoss and lilac. This products initial price was set quite high when launched as it was one of the finest in it's time.
The perfume was later re-launched by Elizabeth Arden which is one of today's top perfume and make-up manufacturers but thought not to be of the same league. This version was quite popular during the 1980's.